Once again, Piolo Pascual and I have crossed paths. This time, though, it’s for a good cause. Piolo teamed up with Sun Life of Canada (Philippines), Inc. to launch the SunPIOLOgy 2011 planner featuring the works of the multi-talented Kapamilya star as a budding photographer. But it’s not just a planner, alright. It’s an instrument for charity. For every SunPIOLOgy 2011 planner sold, Sun Life donates P50 to Hebreo Foundation. It's Piolo’s very own organization that’s been conducting outreach programs and medical missions for the benefit of our less-fortunate countrymen.

Prior to the intimate bloggers event organized by Sun Life for bloggers at Buenisimo-Eastwood Mall, there had been an exhibit featuring several photographs taken by Piolo himself. These are all for bidding online and the proceeds go directly to Hebreo Foundation.

Dubbed as "Pursuits Journal", SunPIOLOgy 2011 banners the theme of environment conservation with captivating snapshots of nature's 4 elements – air, fire, earth and water in different forms and shapes. In between months, one can learn how to be green crusaders through useful tips and lessons.

SunPIOLOgy 2011 can be purchased at all Fully Booked branches and Sun Life Customer Centers nationwide.

For more information, visit www.sunpiology.com.

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